Enrolling Working Adults in Education Benefits Programs
Crossing the Start Line
White Paper
Bridging the gap between education benefits and enrollment
There are 60M adults in the U.S. who are eligible for education benefits -- but less than 5% use them. In this white paper, we explore the primary barriers to enrollment that exist for working adults and develop strategies that both higher education institutions and employers can use to break them down. Together, we can create a more equitable system that enables working adults to achieve their educational goals.
The leading barriers that we explore in this white paper are:
- Awareness
- Logistics (Time & Cost)
- Program and Career Uncertainty
- Disposition
Download the White Paper
Webinar
Join Us Live on January 20, 2021 at 2PM ET
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About the Authors
Michael B. Horn
Senior Strategist at Guild Education, Award-Winning Author, & Co-Founder of the Clayton Christensen Institute
Michael is a Senior Strategist at Guild Education and Co-Founder of the Clayton Christensen Institute for Disruptive Innovation. He is the author and coauthor of multiple books on education, including Choosing College: How to Make Better Learning Decisions Throughout Your Life and Blended: Using Disruptive Innovation to Improve Schools.
Kevin Rockmael
Senior Principal of Marketing, Guild Education
Kevin is a Senior Principal of Marketing at Guild’s Learning Marketplace. He has worked in the education space as a marketer for 20+ years. Most recently Kevin served as Marketing Partner for the Entangled Group, a venture studio focused on helping education
technology companies catalyze growth.
Alex Cannon
Senior Manager of Content & Marketing, Guild Education
Alex Cannon is a Senior Manager of Content & Marketing for Guild’s Learning Marketplace, focused on driving insights from the intersection of the future of learning and the future of work. She has worked in education for the last decade, including roles in nonprofit leadership, academic consulting, higher education, and academic publishing. Most recently, Alex managed grants for Entangled Solutions, an education ecosystem-focused consultancy. She is a Practice- Based Creative Writing PhD candidate at Royal Holloway, University of London, researching trauma representation in contemporary writing.
About the Authors, Cont.
Kasey Fuscoe
Senior Manager of B2B Marketing & Content, Guild Education
Kasey Fuscoe is a Senior Manager of B2B Marketing & Content for Guild’s Employer Partnerships. She is an experienced Senior Content Strategist with a proven history of working in the software and technology industries. Most recently, Kasey managed the content for GoSpotCheck, a Denver-based mobile task management platform for teams.
Anna Jiang Edwards
Business Development Executive
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Lisa McIntyre-Hite, PhD
Business Development Executive
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Did you know?
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"Traditional admissions requirements such as standardized admissions exams fail to capture the learning they have acquired while working and managing a family."
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